InRule Technology Announces Solentive as Reseller for Australia, New Zealand, Southeast Asia

September, 2008, Sydney

InRule Technology, provider of InRule®, the premier business rules engine for .NET, today announced Solentive as its exclusive reseller in Australia and New Zealand.

With 15 years experience and clients that include major multinational organisations, Solentive specialises in developing purpose-built software systems for web, desktop, enterprise and handheld platforms with a sharp focus on the client’s business need. Solentive will also act as a reseller in Indonesia, Singapore, Hong Kong, Malaysia, Thailand, and Vietnam.

“With a growing demand in Australia, New Zealand, and Southeast Asia, we are delighted to have the experience, resources, and commitment of Solentive to help serve and grow the InRule customer base,” said Theresa O’Neil, Vice President of Business Development for InRule Technology. “This partnership will enable us to more effectively sell and deploy InRule in Southeast Asia through a partner that has successfully deployed InRule in Australia’s largest real estate business.”

Solentive developed the first production application in Australia using InRule: a property management system for a client with access to more than 800 individual real estate offices in Australia, New Zealand and South East Asia. InRule’s first customer in New Zealand was Fidelity Life, the largest New Zealand-owned and controlled life insurance and investment company.

“The requirement to frequently changing business rules in applications without increasing application maintenance costs is driving a demand for business rules engine technology,” said Kareem Tawansi, CEO of Solentive. “This, along with the growth of .NET applications in organisations of all sizes, demonstrates a growing opportunity for InRule in Australia and throughout Southeast Asia. We are excited to use the knowledge and experience we have with InRule to grow both of our businesses.”

ABOUT SOLENTIVE
Established in 1993, Solentive provides expertise to its customers in the field of software technologies. Its main aim is to enable organisations to concentrate on their core business by partnering with them in the management of their software technologies.

Solentive’s service spans the entire lifecycle of software technology assets. From initial consulting, to building a custom solution or integrating an existing product, to maintaining the system and finally to decommissioning. Solentive works with each customer to ensure they achieve the most value from their software technologies.

ABOUT INRULE TECHNOLOGY
InRule Technology delivers the premier Business Rule Engine for .NET, enabling organisations to respond quickly to rapidly changing business requirements. Organisations of all sizes and in all industries benefit from a business rules engine when their applications require frequent changes to decision-making logic due to changing regulations, prices, or policies set by business users. InRule® empowers business users to author and maintain complex business rules without intermediate requirements documents or complex, custom programming. Designed to make rule authoring and maintenance easy for non-technical users, InRule also delivers a catalogue for rule management and rich SDK for development. More than 120 organisations use InRule to formalise business decisionmaking processes without placing additional burden on IT.

For more information contact:

Kareem Tawansi
CEO, Solentive
Ph: +61 2 8217 7500

Marija Choumar
Marketing Manager, Solentive
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Ph: +61 2 8217 7508

Kate McGowan
Director of Marketing, InRule Technology
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www.inrule.com

Solentive products and services mentioned throughout this document are registered trademarks of Solentive. All other product and service names mentioned are the trademarks of their respective owners. Data contained in this site serves for informational purposes only and is correct at time of publishing. These materials are subject to change without notice. Organisations listed as customers in this document were either engaged directly or through a partner. Organisations who were the end users of applications built by Solentive have been listed as customers.

Copyright © 2008 Solentive